Britain's first influencer MP

Rupert Lowe tweeted a whopping 104 times in one week, making £36,000 from his posts in nine months.

Rupert Lowe was elected as a Reform MP for Great Yarmouth in July 2024 with 35.3% of the vote and a majority of 1,426 votes. The previous MP for this constituency was Brandon Lewis, who had held the seat since 2010 but announced he would not contest it in the 2024 general election. Great Yarmouth wanted a change, so it elected Lowe, who stormed into parliament alongside four other Reform MPs: Nigel Farage, Richard Tice, Lee Anderson, and James McMurdock.

All seemed well for a time, but relationships began to fracture in January 2025 when Elon Musk called on Farage to resign as leader of Reform, and essentially backed Lowe as his replacement. In March 2025, Lowe criticised the governance of Reform as "a protest party led by the Messiah". The following day, it was revealed that Lowe had been reported to the police after Zia Yusuf, the chairman of the party, accused him of making verbal threats, and that he was under investigation by the party for claims of bullying within his parliamentary office. Lowe denied the allegations and was suspended from the party.

In May 2025, after an investigation, the Crown Prosecution Service said there was insufficient evidence to provide a realistic prospect of conviction concerning Yusuf's allegations. He remained suspended from the party. Lowe came into politics like a bull to a red flag. He has made waves throughout his first year in Westminster - and not always for the right reasons.

It feels safe to say that Lowe is a Twitter/X addict. For this post, I am going to refer to 'X' as 'Twitter', because 'X' is a stupid name. I decided to track Lowe's antics on Twitter, and it's quite fascinating. He makes money from the website - or more officially, from 'X Corp', a subsidiary of xAI, a company founded by Musk in 2023. It turns out that Lowe loves Twitter more than most MPs, and he is paid well to use it.

To give you an idea of just how much he loves it, you can view a chart below which shows how many posts he made per day in one week, ending the 17th of August 2025. The chart also shows the category of post, with 'Immigration' being his most talked-about subject, unsurprisingly.

But for me, that's not all that is interesting about Lowe's time on Twitter. According to the Parliamentary Register of Interests, he has made an eye-watering £36,311.29 between November 2024 and July 2025 just from monetising his posts on Twitter. The largest amount he received from X Corp was in February this year, when he raked in £6,533.47 in just one month.

It's worth noting that there is nothing exactly wrong with making money from social media posts. It is perfectly permissible under parliamentary rules. What is worth questioning is whether an MP's priorities should be divided between serving their constituents and chasing clicks for cash. Like many in Reform, Lowe relies on a steady stream of content about immigration and culture war clickbait. These posts are designed not to inform, but to inflame.

In the end, Lowe might be remembered less as Great Yarmouth's MP and more as Britain's first fully-fledged influencer MP, who blurred the lines between public service and ragebaiting.